How to Add Link in Instagram Story?

Written by: Kaushik Jethva

Last Updated: March 6, 2023

how to add link in instagram story
How to add link in Instagram story

Unleash the Power of Connection! Get ready to break down barriers and expand your reach as Instagram announces the rollout of expanding sharing links in Instagram stories to everyone on Instagram. Say goodbye to limited accessibility and say hello to the unlimited possibilities as you share your brand, products, or creative content with the world. So buckle up and get ready to tell your story with the power of a thousand links!

Instagram has just announced a major update, making link sharing in Stories available to all users, regardless of account type. This expanded feature will provide a wider range of opportunities for businesses, creators, and individuals to share important information and resources with their followers. Whether it’s promoting new products, spreading awareness on social justice and mental health issues, or simply sharing useful links, this new development has the potential to enhance the user experience and foster stronger connections within communities on the platform.

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Steps to add link in Instagram story

You can follow these steps to add links to your Instagram stories.

  1. Create a new Story: Open the Instagram app, and tap the camera icon in the top left corner to create a new Story.
  2. Add your content: Click a photo, record a video, or select one from the camera roll. You can also add text, stickers, and other creative elements to enhance your Story.
  3. Tap the “Link” icon: From the top right corner of the screen, you’ll see a chain-link icon. Tap this icon to add a link and post it to your Instagram Story.
  4. Enter the link: A pop-up window will appear where you can enter the URL of the link you want to share. You can paste or type in the link here.
  5. Preview the link: Once you’ve added the link, tap the “Preview” button to see how the link will appear in your Story. You can also make final changes to your Story content at this stage.
  6. Share your Story: When you’re good to go, tap the “Share” button from the top right corner to publish your Story with the added link.

Note: If your account is set to private, only your followers can see your Stories with added links. Additionally, Instagram may limit the use of links in Stories for accounts that violate its community guidelines.

Using Instagram links effectively can help you drive traffic to your website, increase engagement, and grow your brand. Here’s a guide on how to use Instagram links:

  • Plan your content: Before you start using Instagram links, you need to plan your content. Determine what you want to share, the type of links you want to add, and how you want to present them.
  • Link to your Instagram stories: You can add a link to your Instagram stories by using the “swipe-up” feature. However, this feature is only available to verified accounts with more than 10,000 followers. You can add the link by using the “link field” in the story text or the sticker tray.
  • Link directly to your website: You can link directly to your website by adding a specific link to the “link field.” This will allow your followers to access your website by swiping up your story.
  • Share multiple links: If you want to share multiple links, you can create multiple stories and add a different link to each one. This way, you can share multiple links in a single post and allow your followers to access them easily.
  • Schedule Instagram posts: You can schedule your Instagram posts using a social media management tool. This way, you can ensure that your posts go live at the right time, and you can continue editing your content even after you have posted it.
  • Maintain your brand’s aesthetic: When using Instagram links, make sure to maintain your brand’s aesthetic. Ensure that the links fit in with your overall look and feel and that they align with your brand’s overall message.
  • Share links to new blog posts: If you have a new blog post, you can share the link to it on Instagram. This is a great way to drive traffic to your website and keep your followers up to date on your latest content.
  • Link to an Instagram profile: You can also use Instagram links to link to another Instagram profile. This is a great way to collaborate with other Instagram users and cross-promote each other’s content.
instagram links and stickers
Instagram links and stickers

Instagram is a popular social media platform that allows users to share videos, posts, and other content with their followers. Brands and individuals can promote products and direct people to their websites by adding a link to their bio section and continuing to edit it to maintain an on-brand aesthetic. Instagram’s “swipe up” feature allows users to add a link to their Instagram Stories and share exclusive content with their followers. Additionally, brands can use the “story link stickers” and “post links” features to add a link to their Instagram posts, as well as the “sticker tool” to create sneak peeks and promote their brand. By using these features and linking to their Instagram in the bio section, brands can effectively promote their products and engage their audience.

If you are a content creator or a business owner, you can follow these proven steps for driving more traffic to your Instagram account with the help of link stickers:

  • Create high-quality and engaging story content with Instagram link stickers.
  • Add a link sticker to your story that directs to your desired landing page.
  • Make sure the landing page is optimised for conversions with a clear call-to-action.
  • Use relevant hashtags and location tags to reach a wider audience.
  • Collaborate with influencers or like-minded brands to reach a new audience.
  • Offer exclusive deals or promotions through your link in stories to incentivise clicks.
  • Use A/B testing to optimise your content and link placement for maximum results. Try and Error has always proven to be the best practice.
  • Track and analyse the performance and reach of your Instagram stories to continually improve your strategy.

4Wrapping Up

Step into the Spotlight! It’s time to share your passions, interests, and causes with the world as Instagram breaks down the barriers and opens up the world of link-sharing in Stories to everyone on Instagram. No more limitations based on verified accounts or follower count; the stage is set for you to shine. Whether showcasing your cooking skills, spreading the word about volunteering opportunities, or simply sharing your favorite shopping finds, you now have a platform to share it all.

Instagram is moving forward in awe of the change-makers and creative minds who inspire us daily on Instagram and are dedicated to empowering them with new and innovative ways to connect with their fans. With access to clickable links, Instagram aims to further support these incredible individuals and businesses in reaching more people, engaging their communities, and growing their reach. Get ready to share your story and build great connections!

If you use Instagram on a daily basis be sure to check our guide on how to check login activity and how to hide reels on Instagram.

FAQ's about Link in Instagram Story

Why can't I add a link to my Instagram story?

There could be several reasons why you are unable to add a link to your Instagram story. Here are some common reasons why you may be experiencing this issue:

  • Instagram has a feature that allows users with at least 10,000 followers to add a “swipe up” link to their stories. If you have fewer than 10,000 followers, you won’t be able to add a link to your Instagram story.
  • If your account is not verified, you won’t be able to add a link to your Instagram story.
  • If Instagram has flagged your account for spam or other violations of its terms of service, you may not be able to add links to your story.
  • Instagram may have technical issues that are preventing you from adding a link to your story. In this case, you can try logging out of your account, clearing your cache, and then logging back in to see if the issue is resolved.

Yes, you can make a clickable link on an Instagram story if your account is eligible for this feature. Here’s how to add a clickable link to an Instagram story:

  1. Open the Instagram app and tap the camera icon in the top left corner to create a new story.
  2. Create your story content, such as a photo or video.
  3. Tap the link icon (a chain link icon) at the top of the screen.
  4. Enter the URL for the link you want to share in the field provided.
  5. Tap “Done” to save the link.
  6. You can now use the “swipe up” feature to add a call-to-action that prompts your followers to swipe up to access the link.

Note that not all Instagram accounts have access to this feature. In general, accounts with at least 10,000 followers or those that are verified can add clickable links to their stories. If you don’t see the link icon or the “swipe up” feature, your account may not be eligible.

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About This Article

Kaushik Jethva
Written by: Kaushik Jethva author

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Updated: March 6, 2023
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